About: What's New at NAPS?

2. TOP STORIES: We have added the top stories of 2011 to our www.napsnet.com site.

3. BLOGS: We have expanded our online reach and results by targeting thousands more blogs through Cision and other companies that provide contact lists.

4. SOCIAL MEDIA MONITORING: We have expanded our social media monitoring capabilities by tracking through Meltwater Buzz and others.

5. WORD TAGGING: We are tagging keywords in print and TV releases for Search Engine Optimization. Look for examples on our NJ.com blog and on our YouTube site.

6. SITE WITHIN A FRAME: We now display, directly under each print release on our site, a website in a frame for a story that includes a hyperlink to help to get more page views on that site.

7. BANNERS: We now have banners running in major daily newspaper sites such as The Wall Street Journal and USA Today. Those link back to the special section pages on our site, which people can page through like a blog.

8. PAGE VIEW COUNTERS: We now include page view counters on the bottom of each special section page. We also include on the first page of our reports the number of times each article was viewed on our site in the categories list above the special sections. The two numbers for page views can be added together to get the total.

9. TWITTER: We have Twitter Feeds to editors with nearly 3,000 followers.

10. FACEBOOK: We have all our articles available on our NAPS Facebook page.

11. SOCIAL MEDIA PLACEMENTS: We have a NAPS page for all our articles on social media sites such as Digg and Reddit.

12. PHOTOS AND CAPTIONS: We have reformatted the photos and captions on our site to make those easier for editors and readers to see and use.

13. REPORTS AVAILABLE IN EXCEL: We now offer the option to get reports in Excel automatically.

14. UVM AND UVD: We have added columns on our reports to measure unique visitors per month and unique visitors per day.

15. AQH AND CUME: We have added AQH and CUME numbers, from Arbitron, to our radio reports.

16. NEWSPAPER STATS: We have the latest statistics about newspapers in print and online available on our site, including a demographic breakdown of the users.

17. SPECIAL EVENTS: We have arranged to sponsor and attend many of the most important events of the leading trade organizations and publications including PRSA, PR News and PR Week. We have also lined up many media relations events with all the most important trade organizations to network with editors.

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