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Here is how NAPS has evolved into an even more comprehensive service for better and faster results:
- RSS FEED—Thousands of editors receive RSS feeds daily from our www.napsnet.com Web site. Stories go directly into the computers of editors as soon as those are posted.
- 1-HOUR POSTING—Stories are posted to www.napsnet.com 1 hour after approval.
- MAILING EVERY 2-3 DAYS—CD’s and camera-ready proofs are mailed out every 2-3 days (within 5 days of approval). Printing is on only one side of the page for thousands who still cut and paste.
- E-CLIPS—Clips are scanned and e-mailed to clients daily for faster results reporting. Originals are then sent by first-class mail. Clients are now starting to receive clips as early as a few days after their stories are approved.
- MULTIPLE ONLINE CLIPPING BUREAUS—Several clipping bureaus are finding our stories in thousands of online publications. The internal NAPS clipping bureau is finding thousands of online placements that others miss because they don’t search every Web site. Clippings are often found by the NAPS staff faster than clipping bureaus can find and send those out.
- E-MAIL DISTRIBUTION—Stories are e-mailed to editors daily, weekly or monthly on all topics or the topics of their choosing as they request.
- HYPERLINKING STORIES—Web sites or key words in stories can be hyperlinked on our www.napsnet.com Web site so that editors can go directly to those Web sites from the stories posted.
- PICK SECTIONS BY TOPIC-—Clients can choose to post their stories to a particular section of the www.napsnet.com Web site for optimal access by editors. The NAPS Media Relations Department send links to editors by topics such as food, health, auto or home, for special sections when needed. CD’s are sent by topic for special sections.
- ONLINE SEARCH ENGINE—Editors can search the www.napsnet.com Web site by using a key word or phrase in the search engine there.
- HIGHEST QUALITY ART—Art is available in color in several formats and more than one size to give editors the options they prefer. The NAPS staff artist is the most widely published in America and can provide drawings to help get the attention of editors.
- MEDIA RELATIONS EVENTS—NAPS sponsors and exhibits at many events including SNA, IFPA, Interactive Media, APME, NAA, ASNE, AFCP and AAJA.
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